Misinformation as Standard Practice
Wednesday, December 4, 2013
The recent announcement of the construction of a Disney theme park in Costa Rica has been denied by the Disney Corporation itself.
The announcement by the mayor of the city of...
Trends in Consumption of Paid TV
Tuesday, August 13, 2013
Starting from very low levels, pay TV is growing in Central America, with 4.4 million subscribers foreseen by 2018.
"... In just four years between 2008 and 2012, all of...
Accelerated Decline of Print Media
Friday, September 21, 2012
In the last ten years, the number of staff in the newsrooms of daily papers printed in the United States has drop 40%.
In 2001 the Bureau of Labor Statistics counted 414,000...
Social Networking Advertising Does not Attract Users
Thursday, June 16, 2011
According to research by the consultancy Mintel, more than two thirds (66%) of social network users say they rarely pay attention to ads on these sites.
More than half (56%) say they dont like buying products...
Traditional Advertising on the Wane
Friday, May 20, 2011
In 2009 spending on traditional media advertising grew by 18.5%. In 2010 it increased by only 2.1%, confirming that consumers have started to abandon ship.
Only television and radio appear to be safe from the...
Censorship for Advertising in Nicaragua
Thursday, March 24, 2011
A new law aims to regulate private advertising, sanctioning companies which advertise without prior authorization from the Ministry of Health.
Various sectors in the advertising industry, media,...
Creativos & Medios
Organization that operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Phone: (502) 2332 0152 - (502) 2332 8494