When Graphic Design Hides the Message
Much too often, advertising designers emphasize visual appeal too much, forgetting the most important: efficiently communicating a message.
Friday, November 20, 2009
And that translates into wasting money. With the crisis forcing us to reduce costs in every front, we must demand results from our advertising investment.
Everything about advertising imports in Central America.
Top importers - Quantities, amounts and prices.
When digital advertising fails, do not blame the medium without analyzing if the design of the ad is in line with it.
Advertising on the web is not only cheaper, it is also much more effective because its impact will be known quickly and it can be changed to optimize it.
Marketing Managers are applying financial engineering methods to optimize their portfolio of marketing campaigns.
Advertising online is not an option anymore but a necessity, and requires stricter planning than traditional advertising.
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