What Price Should You Sell Your Company For?

Price is a variable that firms can and must act on, because the impact of the outcome greatly exceeds traditional variables like costs or sales volumes.

Monday, July 16, 2012

5 immediate actions to take control of the price of your business

By Ariel Bathrooms, Fijaciondeprecios.com economist. Author of " Los secretos de los precios” (Secrets of prices)
Companies can walk the path towards the professional management of prices, following a few simple steps, and in addition it only requires a small investment.

There is no place for excuses. All companies, regardless of size or sector can take control of their prices. One need not be a monopoly, or a mega-company.

Price is a variable that firms can and should act on because the impact on the results far exceeded those of traditional variables such as costs or sales volumes. However, while the latter are the obsession of most companies, very few are concerned with taking control of their price management.

More on this topic

When Should you Lower Prices?

May 2013

Three situations which, if they are happening in your company, indicate that you should lower prices.

By Ariel Baños,, President and founder of FIJACIONDEPRECIOS.COM

Is it too obvious? The quick and intuitive response would be that it is appropriate to reduce prices when sales are falling or the level of turnover is very low.

How to Set Prices

September 2011

Owing to the poor performance of traditional methods, more and more companies are discovering the importance of having a professional approach to pricing strategies.

Ariel Baños, economist and author of " Los secretos de los precios” (The Secrets of prices), writes in Fijaciondeprecios.com:

What to Do When We Have "Expensive" Prices

February 2014

How do we avoid losing customers because our product or service seems too expensive?

"No, thank you. It is very expensive": Key points to remember when customers object to our price.

By Ariel Baños
President and founder of FIJACIONDEPRECIOS.COM

"- No, thank you. It's very expensive.

How to Impose a Price on the Market

December 2013

Learn how to implement in your business a professional and comprehensive strategy for market dominance in pricing.

By Ariel Baños President and founder of fijaciondeprecios.com

Do you want to master prices? This is the plan ...

There is no need to be Apple or Coca-Cola. Discover the four basic steps that will allow your company to dominate in sales prices.

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