5 immediate actions to take control of the price of your business
By Ariel Bathrooms, Fijaciondeprecios.com economist. Author of " Los secretos de los precios” (Secrets of prices)
Companies can walk the path towards the professional management of prices, following a few simple steps, and in addition it only requires a small investment.
There is no place for excuses. All companies, regardless of size or sector can take control of their prices. One need not be a monopoly, or a mega-company.
Price is a variable that firms can and should act on because the impact on the results far exceeded those of traditional variables such as costs or sales volumes. However, while the latter are the obsession of most companies, very few are concerned with taking control of their price management.