5 immediate actions to take control of the price of your business
By Ariel Bathrooms, Fijaciondeprecios.com economist. Author of " Los secretos de los precios” (Secrets of prices)
Companies can walk the path towards the professional management of prices, following a few simple steps, and in addition it only requires a small investment.
There is no place for excuses. All companies, regardless of size or sector can take control of their prices. One need not be a monopoly, or a mega-company.
Price is a variable that firms can and should act on because the impact on the results far exceeded those of traditional variables such as costs or sales volumes. However, while the latter are the obsession of most companies, very few are concerned with taking control of their price management.
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Three situations which, if they are happening in your company, indicate that you should lower prices.
By Ariel Baños,, President and founder of FIJACIONDEPRECIOS.COM
Is it too obvious? The quick and intuitive response would be that it is appropriate to reduce prices when sales are falling or the level of turnover is very low.
Owing to the poor performance of traditional methods, more and more companies are discovering the importance of having a professional approach to pricing strategies.
Ariel Baños, economist and author of " Los secretos de los precios” (The Secrets of prices), writes in Fijaciondeprecios.com:
Learn how to implement in your business a professional and comprehensive strategy for market dominance in pricing.
By Ariel Baños President and founder of fijaciondeprecios.com
Do you want to master prices? This is the plan ...
There is no need to be Apple or Coca-Cola. Discover the four basic steps that will allow your company to dominate in sales prices.
There is no faster and more effective way of dooming a good product to failure, than by choosing the wrong pricing strategy.
Companies often put great effort and investment into launching new products. However, everything can go wrong when the pricing strategy fails. Let's look at five examples that can ruin a good project, according to Ariel Baños, economist at Fijaciondeprecios.com and author of "The Secrets of Prices" (Ed.