What Price Should You Sell Your Company For?

Price is a variable that firms can and must act on, because the impact of the outcome greatly exceeds traditional variables like costs or sales volumes.

Monday, July 16, 2012

5 immediate actions to take control of the price of your business

By Ariel Bathrooms, Fijaciondeprecios.com economist. Author of " Los secretos de los precios” (Secrets of prices)
Companies can walk the path towards the professional management of prices, following a few simple steps, and in addition it only requires a small investment.

There is no place for excuses. All companies, regardless of size or sector can take control of their prices. One need not be a monopoly, or a mega-company.

Price is a variable that firms can and should act on because the impact on the results far exceeded those of traditional variables such as costs or sales volumes. However, while the latter are the obsession of most companies, very few are concerned with taking control of their price management.

More on this topic

Fixed Pricing and Internet Presence

February 2016

With the network of all networks being the main source of information on prices, "companies should not focus on destructive competition, but communicate the differential value of their proposal."

Internet: Excellent for Communicating Prices, Lousy for Communicating Value

How to Impose a Price on the Market

December 2013

Learn how to implement in your business a professional and comprehensive strategy for market dominance in pricing.

By Ariel Baños President and founder of fijaciondeprecios.com

Do you want to master prices? This is the plan ...

There is no need to be Apple or Coca-Cola. Discover the four basic steps that will allow your company to dominate in sales prices.

When Should you Lower Prices?

May 2013

Three situations which, if they are happening in your company, indicate that you should lower prices.

By Ariel Baños,, President and founder of FIJACIONDEPRECIOS.COM

Is it too obvious? The quick and intuitive response would be that it is appropriate to reduce prices when sales are falling or the level of turnover is very low.

How to Set Prices

September 2011

Owing to the poor performance of traditional methods, more and more companies are discovering the importance of having a professional approach to pricing strategies.

Ariel Baños, economist and author of " Los secretos de los precios” (The Secrets of prices), writes in Fijaciondeprecios.com:

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