U.S. Online Marketing Spending Grows
In 2010, online advertising spending will grow to $25 billion, and will represent 20% of the entire advertising market by 2014.
Wednesday, June 16, 2010
The figures of a report by PricewaterhouseCoopers called “Global Entretainment and Media Outlook for 2010 to 2014” match the data from another study by David Hallerman, senior analyst at eMarketer.
A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.
Via the web, sales of exports in niche markets that are costly and very difficult to reach through traditional media can be successful.
The first quarter century of our lives is a clear frontier in how we behave, and must be taken into consideration when designing advertising campaigns.
An internet campaign developed by the Tourism Authority has meant an increase in visits to the portal Visitpanama.com, which receives on average 73,430 hits per month.
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