U.S. Online Marketing Spending Grows

In 2010, online advertising spending will grow to $25 billion, and will represent 20% of the entire advertising market by 2014.

Wednesday, June 16, 2010


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The figures of a report by PricewaterhouseCoopers called “Global Entretainment and Media Outlook for 2010 to 2014” match the data from another study by David Hallerman, senior analyst at eMarketer.

“Steady gains in online ad spending will mean an additional $11 billion flowing into the space over the next four years, increasing the Internet’s share of total media ad spending from a bit more than 15% in 2010 to over 20% in 2014”, reported eMarketer.com.

eMarketer’s online ad spending projections are also supported by strong search spending, fast-growing outlays on online video advertising and steady spending on banners.

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A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.

When reviewing result data of online advertising, one must separate its two basic components:

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Being Over or Under 25

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