"Do not say that the natural wealth of Costa Rica produces no revenue: first place in the top ten most popular adventure destinations in the world by International Business Times magazine, host for 2013 of the largest international adventure event, Adventure Race World Championship 2013,Travel Weekly Readers Choice Award as the best destination in Central and South America and one of the top 10 honeymoon destinations according to Modern Bride magazine", writes Katiana Murillo on her ‘sostenible’ on Elfinancierocr.com.
The author shares the results of a survey of different companies who participated recently in the EXPOTUR fair regarding the reasons for pursuing sustainable tourism processes:
"The reasons were: customers demand it (mainly European wholesale or corporate clients), savings in the operation of the company, preferential treatment in tourism fairs, believing in environmental responsibility, a trademark and its is even a motivating factor among employees , which ultimately leads to better service and higher sales. "
Even operators who are not fully convinced of the benefits of these processes showed that they could not keep up, "recognizing the seal onsustainability as an issue of market differentiation to its competitors."
More on this topic
Central America showcased itself as a sustainable tourist destination at the International Tourism Board fair.
The region exhibited its tourism offer by focusing on the protection of the environment.
EFE quoted Allan Flores, Costa Rican Tourism vice minister, as saying: "tourism sustainability certificates are good for the sector and help in mitigating the effects of climate change".
Tourist companies believe that sustainability is not an easy process, however it can be a good idea if it is about doing business.
Katiana Murillo in her article in Baños, reviews the opinion of some companies who participated in Expotur 2013, regarding the question of whether sustainability can be good business for tourism entrepreneurs.
IDB, partners seek sustainable tourism projects for coastal and freshwater destinations.
The Multilateral Investment Fund (MIF), a member of the Inter-American Development Bank group, and two partners are seeking sustainable tourism proposals for coastal, waterway, and island destinations that protect the environment and strengthen the heritage and livelihoods of the local population.
Canopy Tower in Panama, Lapa Rios in Costa Rica, Pico Bonito in Honduras, and Chaa Creek in Belize.
The November edition of the National Geographic Adventure magazine highlighted four hotels in Central America in its "Top 50 Ecolodges in the World" ranking.
The ranking by National Geographic divides the lodges according to their environment.