Tips for Selling Offices in Panama

Real estate agents give good advice: Attack the client before arriving in Panama and know their needs.

Friday, May 4, 2012

The supply of offices, especially Class A ones, is very competitive in the Panamanian capital, as buildings in this category have great locations, finishes and amenities.

"According to realtors surveyed, most of the offices currently listed by customers are those ranging from 100 to 150 square meters and after that those from 200 square meters and up," reports Capital.com.pa.

Experienced brokers like Osvaldo Marchena, international investment and public relations advisor to the firm Tribaldos Real Estate, Inc., recommends the widespread use of the internet in order to seduce the customer before their trip to the country, meet customer needs and develop contacts.

"We must take into account what the customer wants, making a long term investment as an owner or just renting a place to set up their company, because even though they look similar, as investments they are very different and this must be taken into account when marketing a project," said Marchena.

Another veteran real estate agent, Felix Carles, owner of Bienes Raíces y Seguros Carles, says the key is knowing the customer and "attacking" them before they come to Panama. For this you must go out and sell and market the projects abroad, because 95% of the time when a foreign investor comes into the country, they come with a pre-contract already in their hands and very few come to Panama to see what offers there are.

However, this agent also admitted the disadvantages of widespread use of internet, because nobody takes 100% responsibility for what is offered on the net.

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