Tips for Selling Offices in Panama

Real estate agents give good advice: Attack the client before arriving in Panama and know their needs.

Friday, May 4, 2012

The supply of offices, especially Class A ones, is very competitive in the Panamanian capital, as buildings in this category have great locations, finishes and amenities.

"According to realtors surveyed, most of the offices currently listed by customers are those ranging from 100 to 150 square meters and after that those from 200 square meters and up," reports Capital.com.pa.

Experienced brokers like Osvaldo Marchena, international investment and public relations advisor to the firm Tribaldos Real Estate, Inc., recommends the widespread use of the internet in order to seduce the customer before their trip to the country, meet customer needs and develop contacts.

"We must take into account what the customer wants, making a long term investment as an owner or just renting a place to set up their company, because even though they look similar, as investments they are very different and this must be taken into account when marketing a project," said Marchena.

Another veteran real estate agent, Felix Carles, owner of Bienes Raíces y Seguros Carles, says the key is knowing the customer and "attacking" them before they come to Panama. For this you must go out and sell and market the projects abroad, because 95% of the time when a foreign investor comes into the country, they come with a pre-contract already in their hands and very few come to Panama to see what offers there are.

However, this agent also admitted the disadvantages of widespread use of internet, because nobody takes 100% responsibility for what is offered on the net.

More on this topic

Balboa Avenue Real Estate Prices Won´t Fall

September 2012

Prices at Panama City's Balboa Avenue have remained stable during 2012, and there are no signs of a real estate bubble.

From a release by PanamaEquity.com:

A further drop in Panama real estate prices along Balboa Avenue has not materialized in 2012 and there are strong indications that a major correction in residential real estate prices in Panama will not arrive anytime soon.

Trump Ocean Club Needs to Restructure Debt

October 2011

A proposal has been presented to the bondholders to extend the term of the debt.

$220 million in bonds issued in 2007 to build a luxury apartment building called Trump Ocean Club, owned by tycoon Donald Trump, will be restructured before the next payment of debt, which is due on November 15.

Panama Real Estate Expo in July

April 2009

The ACOBIR Real Estate Expo 2009, from July 22 - 26, hopes to attract around 1 thousand foreign and 15 thousand local visitors.

The event, organized by the Panamanian Association of Brokers (ACOBIR), will be attended by over 140 exhibitors, forums and national and international speakers.

Panama: Costa del Este Becomes Corporate Center

April 2013

The mini city has become a target for locating companies in offices which now cost $3000 per square meter.

According to an article in Prensa.com "Up to the second half of 2012 there were 139 shops in Costa del Este, with an unemployment rate of 2.23%, one of the lowest in the capital, according to figures from CBRE Panama, consultant real estate. "

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