The Rise of Motorbikes in El Salvador

The high price of gasoline which now costs about $5 a gallon, is forcing many people to reduce oil consumption, and one solution which seems to be feasible for some is to buy a motorcycle.

Tuesday, April 24, 2012

This situation has not only motivated motorcycles sales, but has also driven the development of marketing strategies to win over customers.

"The fierce competition for a slice of the cake has also unleashed a barrage of price offers, because in the motorcycle market there are some at $900, and they are being offered everywhere from appliances stores to bus terminals", reported ElSalvador.com. "But if you do not have cash, credit schemes abound. For example, Yamaha is offering $75 a month payment plans, without a deposit or guarantor. Nor do you need to have a credit record and the resolution can be obtained in 24 hours."

Another example. The store chain La Curacao has bikes available from United Motors (UM), which can be purchased with a deposit of $224.85 and a monthly fee of $82.76 for two years. Funding is through the program Credizaz and if you buy the bike, the handling of the number plates is free, and it offers two mechanical checks, a helmet, and even, for now, a DVD.

More on this topic

UBER: Self-Supply Community

September 2015

In order to avoid typecasting it as a public transport service, in Costa Rica the company has invented a new concept comparing itself to a private club.

Uber itself created the concept "Self-Sufficienct Community " a scheme used to offer a shuttle service that aims to "make your mobility needs self-sufficient." Under this arrangement, which has been questioned by the government, which argues that the service is illegal, they say they have already recorded "... 17,000 registrations and 25,000 travel requests."

Regional Motorcycles Market Grows

May 2012

Unicomer group recorded an increase in sales of 160%, with 310.000 motorcycles sold throughout the region each year.

Sales in Central America and the Dominican Republic have experienced remarkable growth, judging by the results from various distribution houses due to a combination of favorable prices and credit facilities.

Motorcycle Imports Multiply in Costa Rica

December 2015

In the first ten months of 2015 about 52 thousand new motorcycles were imported, 300% more than in the same period in 2010.

Importers and distributors of motorcycles explained that the increase is due, among other factors, to increased demand from market segments that up till now have not traditionally bought these types of vehicles.

Guatemala: Motorcycle Market Growing

October 2011

At the end of 2011, 84,000 bikes will have been sold, 33% more than in 2010, when 62,900 were sold.

In September alone motorcycle sales rose by 30% compared to the same period in 2010.

Antonio de Leon, marketing manager of Grupo Sikamotor noted that despite the increase, the market has not recovered to 2008 levels when a total of 88,300 units were sold.

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