This situation has not only motivated motorcycles sales, but has also driven the development of marketing strategies to win over customers.
"The fierce competition for a slice of the cake has also unleashed a barrage of price offers, because in the motorcycle market there are some at $900, and they are being offered everywhere from appliances stores to bus terminals", reported ElSalvador.com. "But if you do not have cash, credit schemes abound. For example, Yamaha is offering $75 a month payment plans, without a deposit or guarantor. Nor do you need to have a credit record and the resolution can be obtained in 24 hours."
Another example. The store chain La Curacao has bikes available from United Motors (UM), which can be purchased with a deposit of $224.85 and a monthly fee of $82.76 for two years. Funding is through the program Credizaz and if you buy the bike, the handling of the number plates is free, and it offers two mechanical checks, a helmet, and even, for now, a DVD.
In order to avoid typecasting it as a public transport service, in Costa Rica the company has invented a new concept comparing itself to a private club.
Uber itself created the concept "Self-Sufficienct Community " a scheme used to offer a shuttle service that aims to "make your mobility needs self-sufficient." Under this arrangement, which has been questioned by the government, which argues that the service is illegal, they say they have already recorded "... 17,000 registrations and 25,000 travel requests."
Unicomer group recorded an increase in sales of 160%, with 310.000 motorcycles sold throughout the region each year.
Sales in Central America and the Dominican Republic have experienced remarkable growth, judging by the results from various distribution houses due to a combination of favorable prices and credit facilities.
In the first ten months of 2015 about 52 thousand new motorcycles were imported, 300% more than in the same period in 2010.
Importers and distributors of motorcycles explained that the increase is due, among other factors, to increased demand from market segments that up till now have not traditionally bought these types of vehicles.