The Keys to a Successful Online Business
An internet business can be started with relatively low investment, but in order to be successful we need more than just a good idea.
Thursday, April 29, 2010
The market is global, distribution costs are minimal, and the only required infrastructure is a computer and an internet connection. These factors – and generally, low entry costs – are very attractive to many entrepreneurs, who dedicate time and resources to create online enterprises.
Via the web, sales of exports in niche markets that are costly and very difficult to reach through traditional media can be successful.
A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.
An internet campaign developed by the Tourism Authority has meant an increase in visits to the portal Visitpanama.com, which receives on average 73,430 hits per month.
Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.
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