The development and cultivation of contacts is an activity that businessmen should not become lax about, despite the technological advances which facilitate communication, or styles of doing business which have been rooted in Western culture for a long time.
Michael Turner, vice president of Regus Latin America, gives the example of Asia. While doing business there, it is assumed that you will first build a personal relationship and social partners.
And, as the executive says, you should pay attention to all your contacts, not only to "important people", a mistake which has been made by big businessmen whose firms have failed in the current crisis.
Turner suggests three essential steps related to networking:
1. Be open to all networks. That means getting involved in all kinds of social networks in order to maximize your connections. It means traveling to explore new markets and meet potential new customers and request information from local experts. It means getting home and talking to your staff, friends and family. It also means being willing to have chance encounters that can arise from conferences, social events or meetings in public places. But this is only the preliminary stage, the establishment of connections.
2. Build relationships. How do you maximize an opportunity for networking? A person who is dedicated to establishing networks of contacts should be able to relax and persuade others to do the same. You can not do that if you are determined to sell something or win an argument: it is okay to be outgoing, but being too dynamic or intimidating will make people become defensive. Respect them, listen to them and give them the opportunity to speak. In the end, you can not force it: You must have a genuinely open mind and ready to listen and learn. Be patient and opportunities will arise.
3. Follow leads to the end. Giving someone your business card will not persuade them to take the next step. If you identified a business opportunity, this is the moment to take the initiative. Remember what that person was interested in and send them an email, offer them something, invite them to an activity. And if you have any doubts, put them to one side.
Everything about networks imports in Central America.
Top importers - Quantities, amounts and prices.
click for more info
More on this topic
What are the main skills to develop to be a sales champion?
SKILL #1: Building the Buyer-Seller Relationship*. Salespeople need to develop a better understanding of the buying process that customers actually follow-the real decisions they make, and when they are made. Then salespeople need to match their sales process with the customer’s buying process.
The essence of any business are its customers and sales. No matter what your role in the company is, you should always think like a sales person.
No matter what your area of work is: production, marketing, operations, administration or finance; you should always be a sales person.
"Entrepreneurship is not a job, or even a calling, but a thirst."
Successful entrepreneurs - those creatures that we are all now viewing as essential to save the world economy from its troubles - come from different countries, societies, cultural backgrounds and business sectors. There is no single or particular stereotype, however, these individuals have several things in common.
Internet is like a gold mine for small companies: there is no easier or cheaper way of reaching the target audience.
However, we must take note of the different ways of using the web as a marketing tools, or we could be wasting time and business opportunities.
An article in Capital.com defines 5 items to pay attention to: