The Fairtrade Trend

Consumers have become increasingly more demanding regarding the conditions under which the products they consume are produced, and businesses that have an ethical commitment are growing.

Tuesday, July 31, 2012

A statement from the Costa Rican Trade Promotion Office (PROCOMER) reads:

Commitments made by the food industry have meant increased sales of products certified as Fairtrade worldwide

Sales of Fairtrade certified products increased 12% worldwide in 2011, mainly due to the ethical commitments made by the food industry and an increase in awareness on the part of buyers. According to Fairtrade International, in 2011 sales of these products exceeded U.S. $6 billion.

In its annual report, Fairtrade International also highlights the United Kingdom, as in 2010, it led the sales of these foods in the world which also grew by 12% compared to the previous year.

Vicky Pauschert, spokeswoman for the organization, said that sales in this country also increased thanks to a national strategy under which Fairtrade is promoted in schools and universities, she said: "Demand is certainly growing, because despite the economic situation people still care about the provenance of their products. "

More on this topic

Consumers Prefer Fairtrade Products

September 2013

A study commissioned by Fairtrade in 17 countries has confirmed the position of the Fairtrade certification as the most recognized ethical seal of approval.

From a report in Compromisorse.com:

Fairtrade becomes the most preferred ethical certification by consumers.

The 2012-2013 annual report published by Fairtrade International shows relevant sales figures and continued confidence by consumers, making Fairtrade the most preferred ethical certification by consumers worldwide.

Essential Certifications For Agricultural Exports

August 2013

"Global Gap" and "Fair Trade", are the most required certifications when exporting agricultural products.

From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

The most sought after quality seals this year by the major agricultural export markets are Global Gap, which applies to fruits and vegetables, and Fair Trade, which ensures companies are socially responsible, said Armando Bonifaz, specialist in certifications marks and general manager of the certifying entity BCS OKO Garantie.

Growing Demand for Gluten Free Products in the U.S.

November 2013

At the end of 2013 sales of these products could reach $10.5 billion which represents an increase of 44% since 2011.

From an article by the Costa Rican Trade Promotion Office (PROCOMER) :

The popularity of gluten-free products continues to grow in the United States, driven not only by people with celiac disease and those who do not suffer from wish to avoid consuming wheat protein as a preventative measure but also by those aiming to lose weight by stopping consumption of wheat-based products. According to Mintel, 35 % of buyers of gluten free products buy them because they are healthier and 27% buy them because they think it will help in their efforts to lose weight, 21% because they are low in carbohydrates and only 15% for a household member who is gluten intolerant.

Market Opportunities for Bananas in Sweden

July 2013

In a country where every person consumes 12 kg of bananas per year, the supply of fair trade bananas is relatively limited.

From an article by the Costa Rica Foreign Trade Promotion Office (PROCOMER):

In 2012 about 8,900 tonnes of Fairtrade bananas from different countries were sold in Sweden.

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