The Fairtrade Trend

Consumers have become increasingly more demanding regarding the conditions under which the products they consume are produced, and businesses that have an ethical commitment are growing.

Tuesday, July 31, 2012

A statement from the Costa Rican Trade Promotion Office (PROCOMER) reads:

Commitments made by the food industry have meant increased sales of products certified as Fairtrade worldwide

Sales of Fairtrade certified products increased 12% worldwide in 2011, mainly due to the ethical commitments made by the food industry and an increase in awareness on the part of buyers. According to Fairtrade International, in 2011 sales of these products exceeded U.S. $6 billion.

In its annual report, Fairtrade International also highlights the United Kingdom, as in 2010, it led the sales of these foods in the world which also grew by 12% compared to the previous year.

Vicky Pauschert, spokeswoman for the organization, said that sales in this country also increased thanks to a national strategy under which Fairtrade is promoted in schools and universities, she said: "Demand is certainly growing, because despite the economic situation people still care about the provenance of their products. "

More on this topic

Consumers Prefer Fairtrade Products

September 2013

A study commissioned by Fairtrade in 17 countries has confirmed the position of the Fairtrade certification as the most recognized ethical seal of approval.

From a report in

Fairtrade becomes the most preferred ethical certification by consumers.

The 2012-2013 annual report published by Fairtrade International shows relevant sales figures and continued confidence by consumers, making Fairtrade the most preferred ethical certification by consumers worldwide.

Preference for Fairtrade Products Keeps Growing

September 2014

The consumption of food products certified as Fairtrade is maintaining its upward trend, especially in developed markets such as Europe and North America.

From a statement issued by the Foreign Trade Promotion Office of Costa Rica (Procomer):

Reyka Fick, communicator at the firm Fairtrade International, said that in the last year Fairtrade certified products grew internationally and even grew in markets such as South Africa, Kenya and India."In terms of a marketing approach, a central part of the strategy followed in producing countries (such as those previously mentioned) is to support the domestic market," said Fick.

Essential Certifications For Agricultural Exports

August 2013

"Global Gap" and "Fair Trade", are the most required certifications when exporting agricultural products.

From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

The most sought after quality seals this year by the major agricultural export markets are Global Gap, which applies to fruits and vegetables, and Fair Trade, which ensures companies are socially responsible, said Armando Bonifaz, specialist in certifications marks and general manager of the certifying entity BCS OKO Garantie.

Growing Global Demand for Coconut Sugar

March 2015

Consumers increasingly prefer healthy products such as sugar obtained from coconut, apple and agave, which are considered more natural.

From a statement issued by the Foreign Trade Promotion Office (PROCOMER):

Coconut sugar has increased its popularity in many countries because it is perceived as a more natural or acceptable option than regular sugar.

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