The 10 Keys to a Marketing Plan

An essential document which specifies the actions to be carried out in order to market a company, its products or even ourselves.

Thursday, September 2, 2010


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Altonivel.com.mx reports on Robert Middleton's 10 steps towards building a marketing plan, applicable to organizations of any size.

1. The product or service offered
2. Target market
3. Objective
4. Additional intentions
5. Strategy
6. Communication materials
7. Resources
8. Action Plan
9. Time line
10. Implementation

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