Search Engines Key to B2B Decisions

Executives of companies whose customers are other businesses, rely increasingly on the Internet to find information to guide them in the decision making process.

Thursday, January 26, 2012

B2B (Business to Business) companies are a growing presence on the Internet, due to the fact that the number of its customers using the Internet for their business decisions is also increasing.

According to data from Marin Software, the cost of clicking on advertising space for B2B companies has increased by 29% when comparing the last quarter of 2010 with the last quarter of 2011.

Additional data from Compete and Google in the United States indicate that 73 percent of those who collect B2B type information and went online to do a search in order to purchase, resorted to a search engine.

More on this topic

Business-To-Business Marketing

February 2010

The notion that business-to-business (B2B) marketing is the same as business-to-consumer (B2C) was discarded long ago.

In the last 15 years, B2B marketing has become a discipline on its own, with greater differences with B2C marketing. It is worth remembering the numerous differences between the two disciplines, and noting the consequences of these differences when designing business marketing strategies.

Latin American Buyers Go Online

August 2010

Internet usage in Latin America is rising steeply and consumer purchasing patterns are being ever more influenced by the web.

In an article on Altonivel.com.mx, Google's general manager for Latin America, Alexandre Hohagen, comments that, "it is true that e-commerce in the region has somewhat lagged behind in comparison with more developed countries but the gap is closing and today there is evidence of a multi-channel purchasing dynamic when acquiring products or services".

Is Your Company on the Internet?

October 2012

At the Transcyberiano congress held in Costa Rica, one of the conclusions was that the success of new businesses depends on their Internet presence.

An article in Elfinancierocr.com reports that "the web has become increasingly vital for any new business seeing as daily internet consumption in the last year went from 45.5% to 53.8% of Costa Ricans, mainly due to cellular consumption, said Cathalina Garcia, vice president of Unimer Centroamérica.

The New Voice of the CIO

September 2009

In today's fast moving business environment, the Chief Information Officer is assuming a greater role in the success of a company.

The voice of the CIO is being heard in new ways – as CIOs are increasingly recognized as full-fledged members of the senior executive team. Successful CIOs are much more actively engaged in setting strategy, enabling flexibility and change, and solving business problems, not just IT problems.

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