Search Engines Key to B2B Decisions
Executives of companies whose customers are other businesses, rely increasingly on the Internet to find information to guide them in the decision making process.
Thursday, January 26, 2012
B2B (Business to Business) companies are a growing presence on the Internet, due to the fact that the number of its customers using the Internet for their business decisions is also increasing.
The notion that business-to-business (B2B) marketing is the same as business-to-consumer (B2C) was discarded long ago.
An internet business can be started with relatively low investment, but in order to be successful we need more than just a good idea.
Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.
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