Search Engines Key to B2B Decisions

Executives of companies whose customers are other businesses, rely increasingly on the Internet to find information to guide them in the decision making process.

Thursday, January 26, 2012

B2B (Business to Business) companies are a growing presence on the Internet, due to the fact that the number of its customers using the Internet for their business decisions is also increasing.

According to data from Marin Software, the cost of clicking on advertising space for B2B companies has increased by 29% when comparing the last quarter of 2010 with the last quarter of 2011.

Additional data from Compete and Google in the United States indicate that 73 percent of those who collect B2B type information and went online to do a search in order to purchase, resorted to a search engine.

More on this topic

Business-To-Business Marketing

February 2010

The notion that business-to-business (B2B) marketing is the same as business-to-consumer (B2C) was discarded long ago.

In the last 15 years, B2B marketing has become a discipline on its own, with greater differences with B2C marketing. It is worth remembering the numerous differences between the two disciplines, and noting the consequences of these differences when designing business marketing strategies.

The Keys to a Successful Online Business

April 2010

An internet business can be started with relatively low investment, but in order to be successful we need more than just a good idea.

The market is global, distribution costs are minimal, and the only required infrastructure is a computer and an internet connection. These factors – and generally, low entry costs – are very attractive to many entrepreneurs, who dedicate time and resources to create online enterprises.

Do You Sell Online?

June 2010

Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.

An article in eMarketer.com discussed a recent report called “Revolutionizing Website Design”, which stated that the most important feature of e-commerce sites, according to consumers, is “clearly presented pricing and shipping information” followed by “indications of credibility and trustworthiness”.

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