Rise of Health Food in the U.S.

More than two-thirds of Americans are choosing healthier foods to promote wellness and maintain or lose weight.

Tuesday, July 31, 2012

A statement from the Costa Rican Trade Promotion Office (PROCOMER) reads:

Rise in demand for health food in U.S.

More than two-thirds of Americans are choosing healthier foods to promote wellness and maintain or lose weight, according to new report from Mintel.

"Consumers are more aware of their nutritional deficiencies and that poor eating habits can affect long term health", said John Frank, manager of packaged foods and beverages at Mintel. As a result, consumers today are looking for healthier products more often. However, there are still buyers who are not willing to pay for these, making it difficult for manufacturers to justify the investment in nutritional improvements, said Frank.

31% of consumers choose healthy foods to lose weight and 30% do so to maintain it. Mintel said that these percentages are quite similar in all age groups, creating a growth opportunity for retailers because they can create their own versions of healthy products that generate higher profits.

Today consumers are concerned about reading nutrition labels and healthy eating, improving their eating habits and consequently their health.

More on this topic

Shortage of Organic Products in U.S.

February 2014

Weather events and seasonal changes in consumer habits have caused a scarcity of products such as cucumbers and strawberries.

From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):

Organic vegetables and free range eggs are gaining popularity to the extent that are scarce in major supermarket chains.

Growing Demand for Gluten Free Products in the U.S.

November 2013

At the end of 2013 sales of these products could reach $10.5 billion which represents an increase of 44% since 2011.

From an article by the Costa Rican Trade Promotion Office (PROCOMER) :

The popularity of gluten-free products continues to grow in the United States, driven not only by people with celiac disease and those who do not suffer from wish to avoid consuming wheat protein as a preventative measure but also by those aiming to lose weight by stopping consumption of wheat-based products. According to Mintel, 35 % of buyers of gluten free products buy them because they are healthier and 27% buy them because they think it will help in their efforts to lose weight, 21% because they are low in carbohydrates and only 15% for a household member who is gluten intolerant.

Mexican Food Habits

October 2012

Mexican consumers are changing their habits. They are now better informed, seeking healthier choices and paying attention to nutritional information.

A statement from the Costa Rican Trade Promotion Office (PROCOMER) reads:

Studies highlight the nutritional habits of Mexican consumers

Germans Consuming More and More Organic Foods

May 2013

In Germany the demand for organic food is booming and sales have tripled between 2006 and 2012.

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

German consumers spend $9 billion a year on organic food. Although the agricultural area for ​​organic food in the German market has doubled in 2012, rising domestic demand has meant that the vast majority of these products, especially fruits and vegetables, must be imported.

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