A statement from the Costa Rican Trade Promotion Office (PROCOMER) reads:
Rise in demand for health food in U.S.
More than two-thirds of Americans are choosing healthier foods to promote wellness and maintain or lose weight, according to new report from Mintel.
"Consumers are more aware of their nutritional deficiencies and that poor eating habits can affect long term health", said John Frank, manager of packaged foods and beverages at Mintel. As a result, consumers today are looking for healthier products more often. However, there are still buyers who are not willing to pay for these, making it difficult for manufacturers to justify the investment in nutritional improvements, said Frank.
31% of consumers choose healthy foods to lose weight and 30% do so to maintain it. Mintel said that these percentages are quite similar in all age groups, creating a growth opportunity for retailers because they can create their own versions of healthy products that generate higher profits.
Today consumers are concerned about reading nutrition labels and healthy eating, improving their eating habits and consequently their health.
At the end of 2013 sales of these products could reach $10.5 billion which represents an increase of 44% since 2011.
From an article by the Costa Rican Trade Promotion Office (PROCOMER) :
The popularity of gluten-free products continues to grow in the United States, driven not only by people with celiac disease and those who do not suffer from wish to avoid consuming wheat protein as a preventative measure but also by those aiming to lose weight by stopping consumption of wheat-based products. According to Mintel, 35 % of buyers of gluten free products buy them because they are healthier and 27% buy them because they think it will help in their efforts to lose weight, 21% because they are low in carbohydrates and only 15% for a household member who is gluten intolerant.