In the coming months 7 new franchise restaurants will open in Guatemala, including the return of the U.S. firm Dunkin Donuts. Currently there are 200 franchises operating nationwide restaurant, of which 75% are U.S. companies
The CEO of the Corporation of Franchises (Francorp), Jose Fernandez, told Siglo21.com.gt that Guatemala "has become fertile ground for the industry, with something for every taste and sector. Fernandez says brands have been found in the franchise model a safe route for expansion. "
An agreement between the Guatemalan Chamber of Commerce and the Guatemalan Association of Franchising aims to promote the model in order to achieve growth by opening up new markets.
Aida Rios, president of the Guatemalan Association of Franchises (AGF in Spanish), said the support of the GCC will allow companies interested in franchising to compete in other countries, improve financing options and project their image at events.