In the coming months 7 new franchise restaurants will open in Guatemala, including the return of the U.S. firm Dunkin Donuts. Currently there are 200 franchises operating nationwide restaurant, of which 75% are U.S. companies
The CEO of the Corporation of Franchises (Francorp), Jose Fernandez, told Siglo21.com.gt that Guatemala "has become fertile ground for the industry, with something for every taste and sector. Fernandez says brands have been found in the franchise model a safe route for expansion. "
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An agreement between the Guatemalan Chamber of Commerce and the Guatemalan Association of Franchising aims to promote the model in order to achieve growth by opening up new markets.
Aida Rios, president of the Guatemalan Association of Franchises (AGF in Spanish), said the support of the GCC will allow companies interested in franchising to compete in other countries, improve financing options and project their image at events.
It is the chain’s fourth point of sale in the country, and is located in Zone 9 of Guatemala City.
The franchise originally from North America has has a worldwide presence for over 60 years.
In Guatemala, the brand is operated by the Honduran group Intur, and opened its first store in May of this year.
The company plans to open 8 new restaurants until 2013 at $800.000 each.
Stephanía Calderón, Wendy’s marketing manager, explained that they expect to open two restaurants in 2010, one in September and the other by yearend.
Ramón Hernández, president of the Guatemalan Franchises Association, referred to Wendy’s expansion plans, stating that “in the food industry each brand has its own strategy.
Currently, 265 franchises operate nationwide of which 22% are in the Guatemalan capital.
According to information from the Guatemalan Association of Franchises (AGF), the 265 franchisees operate approximately 10.000 business units generating about 100 thousand jobs.
"According to information from consulting firm Francorp, the franchise offering is extensive, finding business opportunities ranging from U.S.