The Banco Nacional (BN) and the online payment firm Pay Pal will announce today, Thursday April 26th, an alliance to facilitate online sales, customers can pay using an internationally recognized system and companies can receive money easily.
In mid-May, according to expectations, the service should be available via BN Internet Banking for any company.
An article in ElFinancierocr.com reviews the procedures for its use:
"The requirements are minimal: having a verified PayPal account and a savings or current account with the BN, in any currency and access to Internet Banking using the security token. If you do not have a PayPal account you can open one at www.paypal.com/cr and if you don’t have one with the BN, you can approach them at any of their offices located throughout the country.
(...) It is not necessary to be part of any other scheme. While it is preferable to have your own website with the integration of the PayPal payment option, the company offers the choice of receiving PayPal payments without a site, via an electronic invoice. "
In order to have the PayPal payment functionality on your website, companies have to open an account at www.paypal.com/cr and follow the steps listed there.
"Basically it requires access to the site configuration in order to integrate a code provided by the PayPal site. This process can be done in minutes with minimal knowledge or it could take a few days if more complex functions are chosen. "
More on this topic
The change in the way that consumers relate to companies that provide services and products is deepening.
E-commerce in Latin America grew by 42.8% between 2010 and 2011, generating an expenditure of $43 billion, which is double the sales in 2009, according to a survey on Electronic Commerce in Latin America conducted by AméricaEconomía Intelligence, and commissioned by Visa.
So far in 2013, internet sales amounted to $80 million, 23% more than in 2012.
This was explained by Jorge Gomez, Guatemalan representative in the Latin American Business Courier Confederation. During 2012 Guatemala's eCommerce activities reported revenue of $65 million.
Devices connected to the internet will revolutionize consumption not only in terms of the way things are bought but also in the interaction between consumers and retailers.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Mobile devices continue to change buying habits and defining the profile of the online shopper was the topic of discussion at Mobile Commerce Congress, the first conference dedicated exclusively to mobile commerce as a new sales tool for retailers, conducted in Spain.
Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.
An article in eMarketer.com discussed a recent report called “Revolutionizing Website Design”, which stated that the most important feature of e-commerce sites, according to consumers, is “clearly presented pricing and shipping information” followed by “indications of credibility and trustworthiness”.