With an increase of 60% for international publicity, the Nicaraguan Institute of Tourism (Intur) wants to implement campaigns that are "more aggressive" in promoting tourism.
"Julio Videa, marketing director of the Nicaraguan Institute of Tourism (Intur), explained that for advertising in Central America the budget will be almost triple, going from approximately $200,000 in 2011, to half a million dollars this year," reported LaPrensa.com.ni.
For North America and Europe, travel websites will be used as Shermans Travel, Trip Advisor, Expedia, and Orbitz, among others. Contact has been made with the airlines Air Canada and Westjet.
The Intur and entrepreneurs are scheduled to travel to 40 international tourism events, including fairs, conferences and missions. 11 will be in the U.S., 11 in Central America, and for the first time, they will work in the Brazilian market.
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For the first time, the canal country has more tourist arrivals than its neighbor Costa Rica.
Marketing strategies implemented abroad, coupled with the increasing flow of foreign investment into the country, are two of the main reasons for the notable growth in the number of visitor arrivals to Panama.
The Ministries of Tourism in Central America have announced their intention to form a regional strategy to promote tourist destinations in the isthmus.
Reinforcing some intentions expressed in previous ministerial meetings, the government sector is proposing offering tourists the region "in one trip."
The Nicaraguan Institute of Tourism (Intur) is promoting Nicaragua as a tourist destination, along with the fashion designer Shantall Lacayo.
An event entitled "Nicaragua Mia, Fashion and Tourism" will feature the participation of the designer, and also presentations by Nicaraguan painters, a photo exhibition of tourist destinations in Nicaragua and national liquor and tobacco will be on offer.
Go Blue Central America is an interactive map to share with the rest of the world the uniquiness and authenticity of the marine and coastal areas of Central America.
The U.S. Agency for International Development (USAID) and National Geographic (NatGeo) presented "Go Blue Central America", an interactive map on the internet designed to promote tourism in the Isthmus.