More Internet Purchases by Guatemalans
As of July 2012 there have been some 250,000 online buying and selling transactions, 10% higher than in the same period in 2011.
Thursday, August 2, 2012
This increase in online electronic shopping goes hand in hand with internet penetration (about 2.3 million have internet access) and the use of plastic money (4.5 million credit and debit cards are circulating in the country).
So far in 2013, internet sales amounted to $80 million, 23% more than in 2012.
The number of online purchases has dropped since the Treasury placed restrictions on tax exemptions at the end of 2011.
The change in the way that consumers relate to companies that provide services and products is deepening.
71% of consumers who buy online, return to buy again from the same vendor, whereas this percentage drops to 4% for purchases in physical stores.
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