More Internet Purchases by Guatemalans

As of July 2012 there have been some 250,000 online buying and selling transactions, 10% higher than in the same period in 2011.

Thursday, August 2, 2012

This increase in online electronic shopping goes hand in hand with internet penetration (about 2.3 million have internet access) and the use of plastic money (4.5 million credit and debit cards are circulating in the country).

"Guatemalan consumers have not only lost their fear of buying online, but they are becoming avid online buyers of electronics, airline tickets, clothing, accessories, spare parts and vehicles", reported

In the past five years, e-procurement in the region has increased fivefold, going from $189.2 million to $1.051 million, according to a study by VISA and the intelligence unit of América Economía.

More on this topic

Internet Shopping Increases in Guatemala

October 2013

So far in 2013, internet sales amounted to $80 million, 23% more than in 2012.

This was explained by Jorge Gomez, Guatemalan representative in the Latin American Business Courier Confederation. During 2012 Guatemala's eCommerce activities reported revenue of $65 million.

Internet Shopping Drops in Costa Rica

August 2013

The number of online purchases has dropped since the Treasury placed restrictions on tax exemptions at the end of 2011.

The total number of packets handled by courier companies during the first half of 2013 was 19,313, far from the levels seen in the same period in 2011, when they totaled 26,089, but better than in 2012, when there were 13,879.

Your Company Still Does Not Sell Online?

May 2012

The change in the way that consumers relate to companies that provide services and products is deepening.

E-commerce in Latin America grew by 42.8% between 2010 and 2011, generating an expenditure of $43 billion, which is double the sales in 2009, according to a survey on Electronic Commerce in Latin America conducted by AméricaEconomía Intelligence, and commissioned by Visa.

Online Sales Generate Loyal Customers

October 2012

71% of consumers who buy online, return to buy again from the same vendor, whereas this percentage drops to 4% for purchases in physical stores.

An article in reviews the results of a study by the Spanish consultancy firm TNS, which highlights greater loyalty from online shoppers compared to traditional buyers.

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