Measuring ROI of Online Marketing
A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.
Tuesday, July 7, 2009
When reviewing result data of online advertising, one must separate its two basic components:
Measuring results is essential in order to check whether your online communication strategy is successful and profitable.
Business to business advertisers which objectively measure the return on their investment in online marketing, believe it is more effective than traditional marketing.
Advertising on the web is not only cheaper, it is also much more effective because its impact will be known quickly and it can be changed to optimize it.
In 2010, online advertising spending will grow to $25 billion, and will represent 20% of the entire advertising market by 2014.
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