Marketing the Canal Expansion

The Panamanian Canal Authority has agreed with U.S. ports to cooperate in advertising and marketing the new possibilities offered from 2014 onwards.

Wednesday, October 12, 2011

Under the framework of a permanent strategy, the Panamanian Canal Authority (ACP) has been forming strategic alliances with Eastern and Southern ports in the U.S., such as the ports Everglades, Florida, New Orleans, Louisiana, Philadelphia, Pennsylvania and Corpus Christi and Freeport in Texas. More deals are expected to be announced in the coming months.

The ACP and U.S. ports will cooperate on advertising and marketing, research and exchange of data, technical and personnel training.

The partnership also includes the "All-Water Route" from Asia to the U.S. East Coast through the Panama Canal.

The agreements are part of the ACP’s efforts to promote the Canal’s $ 5.25 billion expansion project, which is expected to be completed in 2014.

The vice president of market research and analysis at the ACP, Rodolfo Sabonge, said:"As we approach the culmination of our Canal expansion project - doubling its capacity and allowing the passage of vessels with greater lengths and widths – it is fundamental that best practices and information are shared and jointly marketed when the case warrants. "

More on this topic

The Panama Canal and Ports in USA

September 2011

The agreement between the Port of Corpus Christi and the Panama Canal reaffirms the importance of the extended waterway for the ports in the Eastern U.S and the Gulf.

A statement from the Panama Canal Authority (ACP) reads:

Panama City, September 14, 2011. -

With the signing of an agreement with the Port of Corpus Christi, Texas, the Panama Canal has reaffirmed the importance that the country has for the ports on the East Coast and U.S. Gulf as a result of the expansion of the waterway.

Port Corpus Christi and Tianjin Port (Group) Signed A Memorandum of Understanding (MOU)

October 2011

“Agreement Aimed to Generate New Business through both Ports”

Tianjin, China – The Port of Corpus Christi and the Tianjin Port (Group) Co., Ltd signed a memorandum of understanding today. The Tianjin Port Authority hosted a delegation of the Port of Corpus Christi, led by City of Corpus Christi Mayor Joe Adame, for the official signing of the MOU.

Panama Canal renews alliance with Georgia Port Authority

September 2008

The Panama Canal Authority (ACP) and the Georgia Port Authority renewed their strategic alliance for three more years.

Areas of cooperation include joint marketing, exchange of information and technology, market studies, expansion plans, and training, according to a release from the ACP.

Impact of Canal Expansion on U.S. ports

February 2012

The Port of Houston is one of the many ports of the East coast of the U.S. that needs to be prepared to handle post-Panamax ships and their cargo.

Panama is not the only place where the canal expansion is creating greater expectations.

The Port of Houston is getting ready and refining its plans for 2014, when the expanded Panama Canal will be reopened, investing $3 billion in the modernization of berths and cranes for the expected moment.

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