Imperial aims to slake premium thirsts in Guatemala
Guatemalan brewer Cervecería Centro Americana has begun to import and distribute Costa Rica's leading beer, Imperial.
Friday, June 13, 2008
Imperial will be marketed in Costa Rica as a premium, imported brand.
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An alliance between Cervecería Centroamericana de Guatemala and Cervecería Costa Rica will allow the two to expand the range of options available to beer drinkers.
Since entering the Chinese market in January, the Costa Rican brewer has expanded its reach to six provinces.
"Cervecería Centro Americana" inaugurated two new warehouses in the departments of Huehuetenango and Escuintla.
Ajemaya, bottler of the Big Cola brand, has begun selling the Peruvian brand Franca.
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