How to Make Best Use of Social Networks

Advertising agency JWT' issued 12 recommendations for making the most of social media to develop and maintain a brand.

Thursday, August 12, 2010


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Companies need to constantly keep track of consumer attitudes and social media sites such as Facebook and Twitter are an excellent way to do so.

A JWT survey of 18 leading communication professionals led to the following list of 12 tips for best practice use of social networks, which it calls its "Social Media Checklist".

1. Stop, look and listen
2. Got social vibrancy
3. Consider linking up with existing sources
4. Quality over quantity
5. Figure out who’s speaking and what the voice is
6. What’s the value exchange?
7. Assume the worst
8. Empower your advocates
9. Don’t constantly defend your brand
10. (Truly) address the issues
11. Fuel longevity
12. You don’t have to be social to be social

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