Companies need to constantly keep track of consumer attitudes and social media sites such as Facebook and Twitter are an excellent way to do so.
A JWT survey of 18 leading communication professionals led to the following list of 12 tips for best practice use of social networks, which it calls its "Social Media Checklist".
1. Stop, look and listen
2. Got social vibrancy
3. Consider linking up with existing sources
4. Quality over quantity
5. Figure out who’s speaking and what the voice is
6. What’s the value exchange?
7. Assume the worst
8. Empower your advocates
9. Don’t constantly defend your brand
10. (Truly) address the issues
11. Fuel longevity
12. You don’t have to be social to be social
It now seems indispensable to “be” in them, but keep in mind that it is very easy to make mistakes that lead to more problems than advantages.
Most Internet users belong to some social network. These networks provide immense potential to exchange ideas, opinions, likes and preferences, and may possible be the starting point of an important shift in how human beings relate with each other.
Internet users feel three times more confident in the publicity they find at information portals, than they do in that found on "Social Media" sites
In the marketing world, "social media" is the buzzword of the moment and many, often without much web experience, feel they should recommend clients put publicity on social networking sites such as Facebook and Twitter.
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