Heineken will Set Up Base in Panama

The subsidiary of Heineken International B.V. decided to establish its regional headquarters in Panama.

Thursday, August 27, 2009

Roberto Henríquez, Commerce and Industry Minister, stated that the brewer was attracted "not only by fiscal incentives, but also for geographical and logistical advantages offered by Panama for coordinating operations from their global headquarters in the Netherlands".

"With over $28 billion in assets, Heineken operates in five regions: Eastern Europe, Central and Western Europe, the Americas, Africa and the Middle East, as well as Asia - Pacific", reported Horacero.com.pa.

More on this topic

Imperial aims to slake premium thirsts in Guatemala

June 2008

Guatemalan brewer Cervecería Centro Americana has begun to import and distribute Costa Rica's leading beer, Imperial.

Imperial will be marketed in Costa Rica as a premium, imported brand.

Three New Multinationals in Panama

November 2010

Germany's Bosch and Kuehne + Nagel, and Spain's Puig have selected the country to establish their regional headquarters.

These three multinationals will benefit from Law 41 of 2007, used by 40 already established companies, which provides tax, immigration and labor benefits.

'Cervecería Costa Rica' Expands China Distribution

August 2009

Since entering the Chinese market in January, the Costa Rican brewer has expanded its reach to six provinces.

To date they have exported 50 containers, each one with 1.512 boxes of 24 bottles, reported Gisela Sánchez, company executive.

"The company [Florida Ice & Farm] entered China by signing an alliance with brewer Tsingtao and also with distribution company Powsun, one of the top dealers of that brand in the Asian country", reported Nacion.com.

Olympus Sets Regional Office in Costa Rica

October 2009

The multinational company will run its commercial operation for the region and several South American countries.

Located in the capital city, it will be in charge of coordinating marketing operations and product distribution for Central America, Venezuela, Colombia and Ecuador.

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