Guatemala: Wendy’s Invests $6.4 Million

The company plans to open 8 new restaurants until 2013 at $800.000 each.

Tuesday, May 18, 2010

Stephanía Calderón, Wendy’s marketing manager, explained that they expect to open two restaurants in 2010, one in September and the other by yearend.

Ramón Hernández, president of the Guatemalan Franchises Association, referred to Wendy’s expansion plans, stating that “in the food industry each brand has its own strategy. As an association, we have confirmed that fast food chains still have a lot of market to cover”.

More on this topic

Fast Food Still Booming

October 2012

While Chili's and Buffalo Wild Wings open their first branches in Costa Rica, the established Applebee's, Subway, Quizno's, McDonald's, KFC and Teriyaki have increased their investments.

Before the end of the year, Hooters will open its fourth restaurant on Paseo Metropolis, in Cartago, east of San José, with an investment of $1 million.

Costa Rica: Shaking Up the Fast Food Sector

November 2011

The opening and remodeling of restaurants, the closing of others and the entry into the market of new competitors is shaking up the market.

QSR International, which operates Quizno's in the country, has added fast-food chain Smashburger to its portfolio with three locations opening in 2012.

Costa Rica: Is the Fast Food Sector Saturated?

January 2015

According to the union of restaurants, the close of the chain Wendy's reflects the saturation of a market which between 2010 and 2014 saw the opening of 244 outlets.

The east and west zones of the greater metropolitan area of ​​the country are reporting higher saturation levels, according to the Costa Rican Chamber of Restaurants, since the supply per person in this sector "...

Costa Rica: More and More Burgers

December 2012

There are at least 15 Costa Rican restaurant chains where burgers are the highlight dish on the menu.

International brands include Mc'Donald's with its 50 stores, Burger King with 31 and Wendy's with 13 restaurants. Other fast food franchises with burgers on the menu are "Carl's Jr., which debuted in 2011 and has six locations, and Smashburger, which opened its first store in Lincoln Square, earlier this month."

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