Guatemala: Wendy’s Invests $6.4 Million
The company plans to open 8 new restaurants until 2013 at $800.000 each.
Tuesday, May 18, 2010
Stephanía Calderón, Wendy’s marketing manager, explained that they expect to open two restaurants in 2010, one in September and the other by yearend.
While Chili's and Buffalo Wild Wings open their first branches in Costa Rica, the established Applebee's, Subway, Quizno's, McDonald's, KFC and Teriyaki have increased their investments.
The opening and remodeling of restaurants, the closing of others and the entry into the market of new competitors is shaking up the market.
According to the union of restaurants, the close of the chain Wendy's reflects the saturation of a market which between 2010 and 2014 saw the opening of 244 outlets.
There are at least 15 Costa Rican restaurant chains where burgers are the highlight dish on the menu.
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