Franchises in Guatemala
Currently, 265 franchises operate nationwide of which 22% are in the Guatemalan capital.
Wednesday, March 16, 2011
According to information from the Guatemalan Association of Franchises (AGF), the 265 franchisees operate approximately 10.000 business units generating about 100 thousand jobs.
An agreement between the Guatemalan Chamber of Commerce and the Guatemalan Association of Franchising aims to promote the model in order to achieve growth by opening up new markets.
The international body has accepted as a member the Guatemalan Association of Franchises, whose executives are hoping this will help attract more investment.
The Guatemalan Association of Franchises expects the arrival of six new franchises in the country, representing investments of $10 million.
Businessmen from the food sector are exploring the Brazilian market in order to expand their franchises.
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