Boost to Franchises in Guatemala
An agreement between the Guatemalan Chamber of Commerce and the Guatemalan Association of Franchising aims to promote the model in order to achieve growth by opening up new markets.
Wednesday, May 16, 2012
Aida Rios, president of the Guatemalan Association of Franchises (AGF in Spanish), said the support of the GCC will allow companies interested in franchising to compete in other countries, improve financing options and project their image at events.
The Guatemalan Association of Franchises expects the arrival of six new franchises in the country, representing investments of $10 million.
Currently, 265 franchises operate nationwide of which 22% are in the Guatemalan capital.
They will arrive as part of a trade mission organized by the Chamber of Guatemalan-Canadian Commerce.
The international body has accepted as a member the Guatemalan Association of Franchises, whose executives are hoping this will help attract more investment.
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