A statement from the Trade Promotion Office of Costa Rica (PROCOMER):
Increased preference for food free from palm oil in Europe
The growing concern by European consumers regarding the adverse environmental effects of palm oil production is leading companies to increase supply of products that are free of this fat. This has been reinforced by initiatives such as the one carried out by the environmental group Greenpeace who led a campaign against Nestle and its star product KitKat because of the use of this oil in its production.
According to Miranda Dickinson from the marketing company RTS Resource, if companies in the food industry are looking to increase consumer preference, adding labels indicating "palm oil free " is a motivation for Europeans as well as reducing fats in foods as consumers are leaning towards products that offer multiple benefits to health and the environment.
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Recent surveys conducted by the company Ipsos, reveal an increase in the number of Chinese consumers who prefer imported to locally produced food.
A press release from the Costa Rican Trade Promotion Office (Procomer) reads:
According to the results of a survey conducted by the international company Ipsos, there has been an increase in the number of Chinese consumers who prefer imported to locally produced food.
In the UK there is a tendency to consume more palm oil from sustainable production and it has become the third largest global importer of this product.
From an article by the Foreign Trade Promotion Office of Costa Rica (PROCOMER):
Palm oil is the second most consumed oil in the world. The UK is the third global importer of this product, which is used in food, cosmetic and oleo-chemical products.
The Costa Rican Foreign Trade Promotion office has published a study entitled "Trends and innovations in the food sector: the case of the European Union"
From the introduction of the study "Trends and innovations in the food sector: the case of the European Union":
The Costa Rican Foreign Trade Promotion Office (PROCOMER), through its Directorate of Commercial Intelligence, conducted this study in order to identify trends and innovations in the food and beverage sector of the European market.
Manufacturers have implemented new production techniques and diversified the supply in order to reach new markets.
Companies are producing refreshments which are low in sugar, low in fat and free from artificial colorants. These are being demanded by consumers in Europe, the USA and Central America.