A statement from the Trade Promotion Office of Costa Rica (PROCOMER):
Increased preference for food free from palm oil in Europe
The growing concern by European consumers regarding the adverse environmental effects of palm oil production is leading companies to increase supply of products that are free of this fat. This has been reinforced by initiatives such as the one carried out by the environmental group Greenpeace who led a campaign against Nestle and its star product KitKat because of the use of this oil in its production.
According to Miranda Dickinson from the marketing company RTS Resource, if companies in the food industry are looking to increase consumer preference, adding labels indicating "palm oil free " is a motivation for Europeans as well as reducing fats in foods as consumers are leaning towards products that offer multiple benefits to health and the environment.