The Internet, new information management tools and methodologies, combined with globalization, are redefining the way products are marketed.
Cristina Vílchez, writing for Americaeconomia.com, comments that, “new tools are available for companies to use to reach customers. One of these is e-marketing, also referred to as digital or online marketing, which is based around the idea of direct, personal and interactive communications that produce a reaction from the receiver”.
The new cornerstones of e-marketing are: flow (multi-directional information), functionality (usability of features), feedback (100% measurable) and building customer loyalty (honesty of communication).
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"Users of the microblogging network do not represent real-world consumers ."
Although the network has now reached 230 million users, experts are warning that they are not a fair sample of the population to which companies want to target their advertising messages.
"Twitter is a place for people addicted to their digital devices, who are terribly worried about missing out on the latest tweet by Edward Snowden and are faithful believers that the world is interested in reading all of their publications.
How CMOs with capacity to adapt to change thrive while traditional ones fail.
Why some CMOs are better than others in adapting to the digital age?
The summary of many discussions with some of the most successful marketing executives indicated that in order to achieve success against change and uncertainty in the digital revolution, the main thing is to be willing to part with obsolete practices.
Maps, interactive tours, destinations to visit, benefits for travelers, events and much more can be viewed at Visit Panama using mobile devices.
As part of a strategy being implemented by the Tourism Authority of Panama (ATP), local tourism information can now be viewed from cell phones. The goal is to exceed 2 million visits per year, and increase the number of pages visited by tourists coming into the country.