The Internet, new information management tools and methodologies, combined with globalization, are redefining the way products are marketed.
Cristina Vílchez, writing for Americaeconomia.com, comments that, “new tools are available for companies to use to reach customers. One of these is e-marketing, also referred to as digital or online marketing, which is based around the idea of direct, personal and interactive communications that produce a reaction from the receiver”.
The new cornerstones of e-marketing are: flow (multi-directional information), functionality (usability of features), feedback (100% measurable) and building customer loyalty (honesty of communication).
More on this topic
FREE! five books that allow you to answer your questions about digital media marketing.
1. Let's talk about SEO.
A compilation of tips from experts in Search Engine Optimization (SEO), addressing social media issues, web analytics, SEO, user experience, e-mailing, SEM, affiliation, video display and marketing.
How CMOs with capacity to adapt to change thrive while traditional ones fail.
Why some CMOs are better than others in adapting to the digital age?
The summary of many discussions with some of the most successful marketing executives indicated that in order to achieve success against change and uncertainty in the digital revolution, the main thing is to be willing to part with obsolete practices.
Maps, interactive tours, destinations to visit, benefits for travelers, events and much more can be viewed at Visit Panama using mobile devices.
As part of a strategy being implemented by the Tourism Authority of Panama (ATP), local tourism information can now be viewed from cell phones. The goal is to exceed 2 million visits per year, and increase the number of pages visited by tourists coming into the country.
A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.
When reviewing result data of online advertising, one must separate its two basic components:
• Was the target market successfully and effectively reached?