An article by Dr. John C. Ickis in Elnuevodiario.com.ni looks at the topic, focusing on the essential requirement to build a corporate culture based on "how" things are done in order to achieve good results.
Dr. Ickis points to the influence of the pioneers in this subject:
"When in 1957 a book came out entitled Leadership in Administration, by the sociologist Philip Selznick, neither they nor the academic community paid much attention. Selznick proposed the unconventional idea that the true function of leadership is to instill a value in your business, making a simple organization into an institution with a distinctive "character". It was not until 25 years later with the Pursuit of Excellence by Tom Peters and Robert Waterman, that Selznick's ideas were echoed. "
"The message is simple: do not pay attention only to the results, but how those results are to achieved." How" can be even more important than "what". It's about culture, and it is more durable . "
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