Costa Rica: Television Broadcasters Cut Agency Commissions by 5%

The country's two major broadcasters are to reduce the commissions they pay to publicity agencies from 15% to 10%.

Monday, September 13, 2010

Repretel, one of Costa Rica's two main television companies, explained that the commissions are "a heavy burden on broadcasters that must be reduced," reports elfinancierocr.com.

In a letter, Repretel argues that, "when the payment percentages were set the aim was to promote training and investment in market valuation tools but this has not always proved to be the case".

The Costa Rican Association of Advertising Agencies (ASCAP) responded that the cut will have a severe impact on agencies, sending some bankrupt.

More on this topic

Boxing in Argentina to Promote Tourism in Panama

April 2013

The Panama Tourism Authority will pay $1.3 million to host boxing events in Argentina with advertising featuring Panama as a tourist destination.

The company Conde Marketing S.R.L, will be promoting Panama as a tourist destination in boxing fights broadcast by the channel TyCSports, which will be held in that country.

Advertising Festival in Antigua Guatemala

August 2013

On 6th and 7th of September 1200 representatives from advertising agencies and marketing companies in 15 countries will be attending "Festival Antigua".

During the event organized by the Guatemalan Union of Advertising Agencies (UGAP), the Jade Awards will be held, which reward creative ingenuity, plus there will be an industry fair for communication suppliers.

Guatemala: Tender for Advertising Services

March 2014

The Ministry of Social Communication of the Presidency of the Republic, wishes to tender advertising services via broadcast television and cable television.

Guatemala Government Purchase 3200981:

"CONTRACT FOR ADVERTISING SERVICES FOR THE GOVERNMENT TO RELEASE INFORMATION TO THE PEOPLE OF GUATEMALA IN OPEN TELEVISION CHANNELS USING VHF FREQUENCY"

Antigua Advertising Festival - 8th Edition

July 2012

With the participation of leading figures in the international advertising industry, the eighth edition of the Festival of Antigua will be held on July 27 and 28.

The festival organized by the Guatemalan Union of Advertising Agencies (UGAP), will feature participants from Central America, the Caribbean, Ecuador, Colombia, Mexico and Puerto Rico.

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