Business & Commerce

CentralAmericaData.COM Recovers Name and Brand

Topics::

SummaMediaGroup, Brand change, brand, trade promotion, Central American Business Network, social media, online media, Online Advertising, Internet advertising, Business and Investment, Mergers & Acquisitions, Central America

©image: CentralAmericaData.COM

Source: CentralAmericaData.COM
Friday, August 14, 2009

Central America’s top business, economics and finance web portal recovers its name and original brand, and is named CentralAmericaData.COM again.
This is because of the agreement with Summa Media Group ceased, under which this company marketed the site’s advertising portfolio. From now on, CentralAmericaData.COM will commercialize its own product portfolio once again.

Now more than ever, CentralAmericaData.COM will be the voice to the world of a 40 million people market, celebrating this new phase with the launch of a new commercial policy, implemented in a brand new, expanded product portfolio, and diverse free advertising promotions.

From now on, to access the region's top business to business website, type www.centralamericadata.com.

Brief history: CentralAmericaData.COM goes live on the web on April 1st, 2008, and rapidly positions itself as the first Central American business, economics and finance website, reaching by December 2008, 40.000 unique monthly readers and 100.000 monthly page views. In January 2009, it strikes an agreement with Summa Media Group, under which this company assumes commercialization of the site’s advertising portfolio, and the portal adopts a Summa Media Group brand as name, while maintaining unchanged its successful editorial line, and continues growing at a fast pace. In June 2009, it hits 85.000 monthly users and 200.000 monthly page views. New free services are added, dedicated to regional business to business networking, under the Central American Business Network project.
In July 25, 2009, the agreement with Summa Media Group ceases, and CentralAmericaData.COM recovers its name and brand.

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Press release by: CentralAmericaData.COM

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