Business-To-Business Marketing

The notion that business-to-business (B2B) marketing is the same as business-to-consumer (B2C) was discarded long ago.

Monday, February 15, 2010

In the last 15 years, B2B marketing has become a discipline on its own, with greater differences with B2C marketing. It is worth remembering the numerous differences between the two disciplines, and noting the consequences of these differences when designing business marketing strategies.

An article in B2B International, called “What makes B2B Marketing Special?”, lists 10 key differences between traditional marketing to consumers and marketing for businesses.

More on this topic

Search Engines Key to B2B Decisions

January 2012

Executives of companies whose customers are other businesses, rely increasingly on the Internet to find information to guide them in the decision making process.

B2B (Business to Business) companies are a growing presence on the Internet, due to the fact that the number of its customers using the Internet for their business decisions is also increasing.

 close (x)

Receive more news about Marketing and Sales

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Wanted Channel partners and Marketing Associates

Devraj Group is looking for channel partners and Marketing associates.
We already have supplied: Paddy Cleaning and Drying...

Stock Indexes

(Jul 23)
Dow Jones
-0.16%
S&P 500
0.19%
Nasdaq
0.40%

Commodities

(Jul 23)
Brent Crude Oil
108.33
Coffee "C"
180.35
Gold
1,306
Silver
20.965