There are 57 million potential consumers of Guatemalan products in the states of Mexico and Panama, which will be targeted in the second edition of the Mesa Mesoamerica, which is being run by the Guatemalan Association of Exporters (Agexport).
Mesa Mesoamerica aims to increase exports of small and medium enterprises (SMEs). In the first edition of the event, 25 SMEs managed to break into the markets of Cancun and Merida, Mexico, San Salvador, El Salvador, San Pedro Sula, Honduras, and San Jose, Costa Rica.
In this new opportunity, they are targeting markets in the Mexican states of Puebla and Toluca, and Panama, where there are at least 57 million potential consumers, according to the directors of the Agexport.
"This project brings the hand to SMEs seeking new business deals and expand their markets in the region," said Francisco Menendez, chairman of that body export.
65% of the participants in the first edition of the Bureau was able to do business Mesoamerica. "
Six companies from the food, agriculture and plastic's industries visited Mexico to present their products for export.
From a note from the Guatemalan Exporters Association (AGEXPORT):
Under the framework of the Mesoamerican Mesa proyect by AGEXPORT, 6 food companies, from the agricultural, foods and plastics industry visited the Mexican cities, Mexico City, Toluca and Puebla, and met with Fernando Andrade Díaz-Durán, Ambassador of Guatemala to Mexico, and COMCE representatives from that country, in order to present their export projects, and show their willingness to do business with the neighboring country.
The "Encadenamientos Empresariales" (business linking or chaining) program from Agexport will be presented in other countries.
The Guatemalan Association of Exporters (Agexport) has developed the program for five years, supporting and training 54 rural SMEs.
Agexport Development Manager, Ivan Buitrón said to Sigloxxi.com"...each country should adapt the model to their own needs, but the main idea is to promote public-private partnerships and train farmers reducing poverty and improving nutrition."
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