Against the Flow: Antimarketing

Providing as much honest and accurate information as possible about a product's attributes might be the best way to promote it.

Thursday, August 5, 2010


©image:

The concept of "Antimarketing" is gathering momentum thanks to growing expectations of respect for people and the environment, combined with the spread of social responsibility as a core part of business management.

The main characteristic of Antimarketing is the use of "reverse psychology", which goes against popular marketing theory because it consists of advising customers of any harm the product may cause.

Ana Paula Flores writing for Altonivel.com.mx comments that, "when companies realized that honesty can be highly profitable, Antimarketing became a more credible part of the development of marketing campaigns".

 close (x)

Receive more news about Marketing and Sales

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Quality property for $2.2 MM in Panama City

Along the northen corridor of the ramal of Villa Lucre this is a real quality property for development or investment adjacent to the succesful development of Villa Lucre connects to Colon FWY
Total area of 12, 613 M2 (3.17 acres) priced at...

Stock Indexes

(Jun 28)
Dow Jones
1.57%
S&P 500
1.78%
Nasdaq
2.12%

Commodities

(Jun 29)
Brent Crude Oil
49.710
Coffee "C"
143.75
Gold
1,324
Silver
18.365