Against the Flow: Antimarketing
Providing as much honest and accurate information as possible about a product's attributes might be the best way to promote it.
Thursday, August 5, 2010
The concept of "Antimarketing" is gathering momentum thanks to growing expectations of respect for people and the environment, combined with the spread of social responsibility as a core part of business management.
The media is always ready to cover and disseminate news. Make your company enjoy free exposure or at very low cost.
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