Social Media: Facebook, Twitter, Youtube. It is very possible that your company needs to be there, and for that you need a Community Manager.
Although it has some common characteristics, the new required professional differs from a public relations specialist or a communications manager. And it is important not to make the mistake of assuming that just a “cheerleader” will do, some young dude who uses Internet and Social Media a lot.
The community manager is a specialist in Web 2.0 and the possibilities offered by the new communication and information technologies. (And it’s very possible that the labor market does not have many individuals with the required skill set).
An article by Roger Breatau in Suite101.net discusses the topic, providing a basic outline of the job description for our Community Manager.
-Generate a loyal and dynamic virtual community
-Listen actively to the community
-Direct the flow of information
-Involve business leaders
-Check the reputation and corporate image online
It now seems indispensable to “be” in them, but keep in mind that it is very easy to make mistakes that lead to more problems than advantages.
Most Internet users belong to some social network. These networks provide immense potential to exchange ideas, opinions, likes and preferences, and may possible be the starting point of an important shift in how human beings relate with each other.
Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.
According to a recent survey by Gallup Inc. published by The Wall Street Journal "...
Internet users feel three times more confident in the publicity they find at information portals, than they do in that found on "Social Media" sites
In the marketing world, "social media" is the buzzword of the moment and many, often without much web experience, feel they should recommend clients put publicity on social networking sites such as Facebook and Twitter.
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