165% More Brand Presence By Using Internet
Survey: What do you do during TV advertisements? 39% changes the channel, 37% speaks with someone in the room, and 34% surfs the Internet.
Wednesday, February 24, 2010
“Adding Internet to the advertising mix, in addition to other traditional media, contributes in increasing your reach. This is because Internet has now massive reach among consumers, and they mix it with print and radio.”
Major Internet companies create new scenarios in order to build a brand.
In this new breed of marketing to the “4Ps” (product, placement, price, promotion) the following been added: flow, functionality, feedback and loyalty (“4Fs” in Spanish).
Advertising online is not an option anymore but a necessity, and requires stricter planning than traditional advertising.
Telefónica leads in the region, followed by Taca, Claro, AES, Panama Canal Authority and Cemex.
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