An article by César Quirós Brenes in Elfinancierocr.com reports on up to what point Cefa-Fischel Corporation has reached in the drug retail sector in Costa Rica: "Of the 950 active pharmacies as of 15 June, 67 (7% of total) are Fischel stores. Just this year new 10 stores have been reported by the chain.
Nacion.com announced last month that "Compañía Farmacéutica S. A. (Cofasa), denounced CEFA Corporation - owner of Fischel pharmacies - for alleged monopolistic acts."
Cefa-Fischel explains that "rebates and discounts on their products have always figured in their strategy."
According to the media monitoring company Media Guru, in 2011 Cefa-Fischel Corporation increased its ad spending by 485.5%, and Brenes Quiros indicates that "that is not all. The corporation is selling products on their premises up to 30% cheaper, including the discount, than in the competing pharmacies it supplies. "
More on this topic
In Costa Rica, Compañía Farmacéutica S. A. (Cofasa) has filed a suit over monopolistic acts by the Corporation which owns the Fischel pharmacies .
Cofasa's lawyer, in a complaint before the National Competition Commission at the Ministry of Economy, said that the CEFA Corporation, which owns the pharmacy chain Fischel, "...
Walmart and CEFA trigger increased competition among drugstore chains by seeking to gain market share.
Corporación CEFA, owner of Fischel, Catedral and Farmatica, has announced that it is to open more stores in the rest of the year with one for Escazu in November and another for Limón in December.
New distributors, more chain pharmacies and new alliances are examples of the dynamism in the sector.
One example is the newly founded company KPO Alpha, dedicated to distribution, which has found an interesting market opportunity: independent pharmacies, a business where the partners Leonardo and Maria Acuna, together with their team cater to around 260 shops.
The accord allows them to have 140 outlets in total, exchange financial and marketing information and share inventories.
The Fischel brand and its network of pharmacies are owned by CEFA Corporation.
Arnaldo José Garnier, president of CEFA Corporation and Fischel and pharmacies informed Nacion.com: "The main objective of this union is to generate more sales, reduce costs, improve profitability and accelerate the opening of new outlets."